FORCES OF NATURE
Custom Redesign + UX Strategy
The world's first line of USDA Certified Organic, Non-GMO Project Verified, Leaping Bunny Certified and FDA Registered over the counter organic medicine that combines homeopathic medicines with concentrated essential oils to treat specific ailments.
OVERVIEW
The purpose of the project was to redesign an existing site with a new logo and website design, with the goal of improving brand aesthetic and conversion rate.
ROLES
Custom Logo
Custom Website Redesign
UX Strategy
Competitive Research
Dev Handoff
Project completed while in the role of Lead UX/UI Designer at NINE15
OBJECTIVE/CHALLENGES
Improve the brand image by making it clear, approachable, and engaging, while also encouraging purchases.
Identify Pain Points of Current Site
The first step of the project to discuss the new logo and design, while also identifying key areas of the site that could improve from better usability. Overall flow and UX structure was analyzed and redesigned, as well as updating key elements below.
1. Brand Identity
Problem: Their old site’s overall look and feel was not providing a welcoming and trusting aesthetic. Site was using darker colors and user flow was unclear.
Solution: Create a new logo, font and color palette that better represent the brand
2. Brand Awareness
Problem: Better education needed about what sets the brand apart in the organic medicine space.
Solution: Add areas to the homepage and throughout the site to showcase key differentiators to set the brand apart.
3. Customer Education
Problem: Need to apply more education and transparency to the ingredients used and what they’re for
Solution: Introduce an Ingredients library where customers can easily browse details of each ingredient
1. Brand Identity
Problem: Look and feel mis-representing their brand
Solution: Create a new logo, and create a font and color palette that better represent the brand
2. Brand Awareness
Problem: Better education needed about what sets the brand apart in the organic medicine space.
Solution: Add areas to the homepage and throughout the site to showcase key differentiators to set the brand apart.
3. Customer Education
Problem: Need to apply more education and transparency to the ingredients used and what they’re for
Solution: Introduce an Ingredients library where customers can easily browse details of each ingredient
The design was successful, and the new branding effectively represented the client's mission and aesthetic vision.