DIVA DIAMONDS
Web Design + Photographic Direction
Diva Diamonds is a luxury jewelry company based in New Mexico, carrying diamonds, exquisite gems, luxury watches & unique fine jewelry.
OVERVIEW
Redesign the website to better reflect the brand’s identity while ensuring a more visually cohesive and engaging user experience. This included refining the site’s layout, typography, and color scheme, as well as providing photography direction to ensure that imagery effectively conveyed the brand’s essence.
ROLES
Competitive Research
Website Design
Photographic Direction
Figma AI
Wireframes
High-Fidelity Mockups
Project completed while in the role of Lead UX/UI Designer at NINE15
OBJECTIVE/CHALLENGES
Refine an existing brand to accurately reflect its price point while preserving the familiarity and trust it has established with customers.
Web Design Updates
The first phase of this project was to create the look and feel of the interface. Included in this phase was creating wireframes, and adding placeholder photography to guide the client in their photoshoot - with a mix of help from Figma AI.
Design + Photography Application
After creating the wireframes and establishing a photographic direction, I then applied this to a final high-fidelity mock. Once approved, it was packaged and sent to the development team. Below are some highlighted banner sections, as well as a before/after of part of the homepage design.
Before/after of part of the homepage design.
The project was a success, with the rebrand not only strengthening the brand’s identity but also increasing conversions by providing an effective way for customers to preview high-value pieces before purchase.
