SUMMIT SHEETS
Design + Custom Builder UX and UI
Summit Sheets brings American-made, custom sheets to the outdoor market, at a reasonable cost, to assist campers in achieving a good night’s rest.
Create the look and feel of a new e-commerce site, along with developing a sheet builder for customers to create a custom sized sheet for their camper vehicle. This included translating complex measurements into a seamless user interface that would easily lead customers step by step through the custom shopping process.
OVERVIEW
ROLES
Web Branding Guide
Custom Builder UX
Wireframes
High-Fidelity Mockups
Competitive Research
Dev Handoff
Project completed while in the role of Lead UX/UI Designer at NINE15
OBJECTIVE/CHALLENGES
How do you create an intuitive and simple user experience for a uniquely customized product?
Custom Builder Wireframes
The first phase of the project involved creating wireframes for the main portion of the site, as well as create the user flow and wireframes for the custom builder tool. This phase required multiple iterations to ensure the tool could accommodate a wide range of scenarios and custom options. Each iteration was focused on refining the user interface, making sure it was intuitive while also capturing all the necessary data for each unique vehicle configuration.
Example Sheet
2 Pieces
2 Cutout Notches
1 Rounded Side
Builder Wireframes
2 Pieces
2 Cutout Notches
1 Rounded Side
Web Design Directions
The second phase of this project was to create the look and feel of the interface. Included in this phase was presenting different design directions and creating a website branding guide. This guide was then applied to the wireframes to create the final high-fidelity mockup.
Different style directions presented to the client. Each of these directions would guide not only the visual design but also the tone and personality of the website.
It was a successful design and build. The custom builder tool became a standout feature of the website. The intuitive flow not only reduced friction but also increased conversion rates as users felt confident in their choices. The client was extremely happy with the results! The tool not only met their functional needs but also elevated the overall user experience, positioning the client as a leader in offering personalized travel vehicle solutions.
